At MainTool, we believe seamless integration is key to maximizing the long-term adoption of connected devices. The wristwatch is the most constant commonly worn everyday accessory among humans. That’s why we’ve developed the world’s first smart straps for classic watches that give traditional timepieces wearable device features. Our smart straps fit standard watch cases without compromising their design, hindering horological heritage nor requiring changes to their manufacturing process. They include a discrete panic button to immediately call out for help, activity tracking, instant notifications + hands-free navigation through soft customizable vibrations, phone loss prevention and more. Our ambition with our smart straps is to connect the entire 1.2B units watch industry, making them the norm on every watch by selling our solution to watchmakers and retailers (white-labelled B2B distribution). Since we can turn any watch into a personal safety and health-monitoring device, we also aim to provide our product to insurance companies, senior homes and verticals where we solve an even greater adoption problem, in a Wearables-as- a-Service approach. Our vision is to seamlessly connect everyday things already part of everyday lives.