Most brands don't have the capability to drive a shopping experience that is truly 1-to-1. XGen Ai empowers eCommerce teams to maximize their revenue performance by continuously learning, adapting, and tailoring every step of the path to purchase for the individual site visitor – all fully automated. Products, content, messaging, and countless other variables can all be configured to deliver the ultimate real-time shopping experience while the cookieless, ML-native UX framework keeps user data safe and future-proofs your brand against the rising tide of privacy regulation.