The GoNo Food Finder takes the tedious task of reading product labels and replaces it with a simple speedy scan of product barcodes, resulting in recommendations for foods clinically proven good for you. Consumers want healthy solutions. 52% of consumers read food labels for health & fitness reasons. Label comprehension is low, and consumers have no clue what ingredients are good or bad for their individual conditions or goals, or how to find the truth and proof of these facts. 80% of chronic disease is caused by the wrong food and consumers want to understand what the right foods are for them. Our patented Efficacy Engine® evaluates food for efficacy to treat or prevent disease. Our Go/NO™ App replaces the existing habit/process of label reading and simplifies it, delivering vastly superior clinical results, while saving time. It delivers an instant “go or no” result with detailed gradings linked to relevant clinical studies. Consumers engage in managing food as medicine and reap financial rewards for health choices. Our website enables users to shop by condition or goal. Both solutions are fully personalized to include biomarkers, genomics, likes, allergies, diets, restrictions, Rx usage, etc. Recipes and restaurant menu items are also analyzed, giving the consumer 100% control over their food. By way of example, the Go/No™ App can help the majority of the 88 million pre-diabetic Americans stave off Type 2 Diabetes.