Our OBJECTIVES are: Understand the opportunities offered by a market Respond in a competitive manner to achieve the goals of all its participants Identify Gascoyne, Western Australian and Australian produce and its systematic promotion as preferable to produce from elsewhere. This will occur by boosting consumer recognition of and willingness to pay a premium for Gascoyne, Western Australian and Australian produce because of its superior quality Develop relationships across all levels of the supply chain to maintain our brand presence year round Our GOALS are: To grow Gascoyne region produce from a production focus delivering $150m to a market focus delivering $200+ million pa. Gascoyne produce is preferable to produce from elsewhere. Consumer recognition of and willingness to pay a premium for Gascoyne produce is improved.