Intuitive online merchandising strategies leverage data-driven, Smart Dynamic personalized-video presentations that render on-the-fly, adapting video content instantly to the preferences, behavior or shopping history of a consumer or prospect. This scaled dynamic technology has created the next generation of custom merchandising for complex products, which is adaptive, personal and video-based. Originally developed for the automotive industry, it is now relevant to other complex product offerings in healthcare, cybersecurity and others that require consultative selling in both B2B and B2C channels.