Salim Khubchandani heads On-Target Marketing Solutions, a Digital Marketing Consultancy based in Malaysia and implementation partner for Active Campaign in India and Malaysia. Get in touch with purnima@myontarget.com (India) or salim@myontarget.com (Malaysia/India). On-Target, is a Marketing Analytics and Digital Marketing (Consulting & Implementation) and Training outfit based in Kuala Lumpur, Malaysia with additional presence in Pune, India near Mumbai. Professionals with decades of marketing experience and domain knowledge across various industries, provide digital and marketing / data analytics solutions towards drawing incisive consumer insights. On-Target is a partner and reseller agency for Active Campaign and represents this global brand in Malaysia and India. Active Campaign is a Marketing Automation tool for delivering optimal Customer Experience with the help of Automation throughout the Customer Journey. With an integrated approach to Digital Marketing, its activities also offer developing / managing websites and other digital contact media or channels such as landing pages, email marketing, Rich media, Social Media and email Marketing. It manages content strategy and creative development of content for Social Media platforms and monitors their performance with the help of social monitoring tools. It also deploys specialised Social listening tools to monitor and guage sentiment analysis and diagnostics for brands. On-Target, Malaysia (founded 2005), an award-winning Integrated CRM led Communications agency (Voted A&M's CRM Agency of the Year in 2010) has partnered clients like Blackmores, Eastspring Investments (formerly Prudential Fund Management), Nessa Hearing, Century Battery, LBS Bina Group, Entogenex Industries, CIMB Bank, ICLIF (an associate company of Bank Negara, Malaysia), San Francisco Coffee, Citibank, Akzonobel, Fonterra Brands and other blue-chip brands with strategic marketing and communications solutions and inputs.