Founded in February 2010 The Marketing Academy provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of business leaders. Through a range of free Programmes the Marketing Academy provides world class mentoring, development and coaching from the good and the great of UK businesses. Every mentor, coach and organisation working with The Marketing Academy does so on a voluntary basis. The Scholarship - Now starting its fifth year The Marketing Academy ‘Scholarship’ Programme is for emerging marketing & advertising talent and was sponsored in 2013 by O2, Nokia, British Gas, Mondelez, Microsoft & Marketing Week. The Fellowship - The new Fellowship Programme, exclusively for CMO’s and Marketing Directors, is sponsored by ISBA and British Airways and has been developed in partnership with McKinsey & Company. Merlins Apprentice - A 12 month fully salaried apprenticeship programme for 18 – 24 year old NEETS. The programme has been developed in partnership with The Princes Trust and is sponsored by NABS and News UK. The Merlin Lectures - A series of free ‘open’ events designed to share The Marketing Academy learning with marketing talent across the UK. The lectures are hosted by inspirational business leaders, speakers & industry guru's which run throughout the year. The Marketing Academy is run by the Marketing Hall of Legends (UK) a registered non-profit organisation.