A marketing & new media services agency recognized for effectively connecting the worlds' premier brands with moms. Unique approaches are necessary with today's consumers having unprecedented control over media and content. Consumer attitudes and behaviors have replaced traditional demographics as the basis for effective marketing communications. Parenting style is driven by self expression. Innovative marketers drive results today when consumers are engaged by way of conversation...not interruption. Since 1998, we've helped consumer brands build millions of lasting relationships with their customers by putting the customer's needs and emotions first. Our talented team brings together a vital combination of technical expertise, strategic reasoning and creative savvy. Marketers seek us out for our strategic thinking, tactical knowledge, and ability to conduct targeted and relevant marketing programs that solve their needs. Forward-thinking marketing executives who want to breakaway from traditional marketing strategies choose Lucid. We bring companies closer to moms.