HelloCare grew from a clear need for quality content in the health and ageing sector that primarily put the consumer and aged care worker first. It found a tone that could speak to the people, speak to those struggling through everyday challenges from ageing, moving into aged care or the isolating effects of dedicating their life to care for a loved one. HelloCare’s content over the last two years has grown organically by listening to what the public wants. The rights of older people are often neglected and HelloCare provides a fair, balanced view to make sure all voices are heard, however soft it may be. All are important to bring about change, create transparency and bring topics to life that others in the sector may be afraid to discuss.