Benefic Media is an Online Media & Software Solutions Company which owns Mylomart and has Benefic Digital Solutions Division Benefic Digital Solutions is a vertical providing services in Software Development, Digital Marketing, Social Media Marketing, Backend Development and Integrations and E-Commerce solutions. The portal owned by Benefic Media, namely www.mylomart.in , is a convergence platform for consumers and merchants of their nearby markets, and is aimed at bridging the digital divide between the consumers and offline brick and mortar merchants, wherin the merchants may use the platform to have their omnichannel presence, and the consumers may use it for getting updated online about the market they are about to visit. Thus, the O2O platform is structured to create value both for the consumers and the merchant establishments.