Grimstad Color Festival is set up with the purpose of organizing paint race and concert in Grimstad, to add even more color and happiness in the beautiful southern part of Norway. The project was initiated Jan 2015, and the festival turned into an annual event after the first event in Aug 2015. After break-even was reached in 2016, the festival has been donating a part of the profit to charity and reinvesting the remaining profit in consecutive year's festival, to develop the concept further.