Lifestyle4Health, also known as the Dutch Innovation Center for Lifestyle Medicine, is an initiative by TNO and Leiden University Medical Center (LUMC). We believe that lifestyle interventions, together with self-care and management of one's own health, deserve a prominent place in medical research, education and treatment of diseases. To achieve this, we are working on scientifically proven lifestyle interventions and innovations that enable people to direct the reversal of their disease and manage their health in their own context, as desired and to their own ability. We are working towards new revenue models in a new health economy. Lifestyle4Health is an open, national platform that connects, coordinates and increases impact.