Diversity is in the interest of all life. Therefore, direct political representation of the sea and the life within it is necessary. The Embassy of the North Sea was founded on the principle that the North Sea owns itself. Here, the voices of plants, animals, microbes, and people in and around the North Sea are listened to and involved. We have plotted a route through to 2030, firstly learning to listen to the sea before we learn to speak with it. Finally, we will negotiate on behalf of the North Sea and all the life that it encapsulates.