Agribusiness Concepts is a consulting service developed by Mark Morton in 2000, to assist farming families and businesses to address issues that significantly impact their enterprise. As farmers, our focus is on grass, livestock, grain and cotton, technology, and genetics. There is not the same feeling or focus on the business essentials, finance, trading accounts, profit and loss, cashflow and balance sheets. When these fundamentals are understood, there are some very valuable insights that can unearth a world of new opportunities - these insights create a unique competitive advantage. Australian Agriculture continues to demonstrate technological advance, resilience, opportunity, and economic prosperity. There is also a climate of accelerating risk and volatility. To take advantage of this changing environment there is a need for a combination of experience and business management skills. Agribusiness Concepts brings those skills into your business. You may ask “Why might I benefit from additional assistance?” It's hard - if it were easy, it would have already been done.