For more than 30 years, Grupo IDM has collaborated with the best companies in Mexico to know its market, its customers and consumers, and what they think of their brands, products and services. Our research models are an integration of knowledge, experience, talent and technology, applied to build deep understanding and solutions. At Grupo IDM, we believe that integrating knowledge with experience and strategic sense contributes to the construction of high impact growth plans. We have combined managerial level talent in the areas of Marketing, Strategic Planning, Market Research and Statistics among others. The integration of talent and latest generation of technological tools has resulted in the creation of Innovative Market Research Models.