Italics Magazine is an Italian independent online magazine in English language based in Rome, offering news and opinion about Italy's politics, economy, culture and sports. Italics Magazine aims at becoming a reference for readers, professionals and foreign press interested in covering Italian issues thoroughly, appealing to diverse fields of interests and schools of thoughts. We are aware that Italy is lacking a complete, in-depth, across-the-board, international and neutral source of information in English. Therefore, we realized that the World needs an ‘Italy inside-out’ storytelling abroad,. This would allow foreign readers who do not speak Dante’s language to receive first hand information and opinion from ‘The Boot’, not necessarily and exclusively filtered by foreign sources. At the same time, the Magazine’s purpose is to go beyond the classic outline of a classic newspaper mainly focused on the latest political and economic news, giving equal importance to its culture and sports sections. Finally, Italy means also private initiative, successful business, touristic promotion, craftsmanship, fashion, products and services, summing up all this in the universal expression ‘Made in Italy’. Italics Magazine will then allow realities of excellence from all sectors, willing to let their expertise, tradition and quality known and exported, to have their space on the website and therefore their potential fulfilled worldwide, helping them to work as ‘Brand Italy’.