Travel Retail Innovations BV (TRI), represents a diverse portfolio of premium brands to the travel market on a global scale, with particular emphasis on airport duty-free retail, cruise- and ferry-lines and military shops. Our offices and warehouse facilities are located close to Netherlands its main airport, Amsterdam Schiphol airport, famous for it’s international trading routes and an ideal logistical hub. Our strength lies within our knowledge and expertise to analyze stock and sales movement, study market trends and optimize the sales of our customers. Not driven by sales targets but purely by the level of service we provide to our partners, TRI differentiates itself to become a trustworthy partner. Our level of service varies and is tailored to our partner’s requirements and demands, no matter the duty free retail channel. From the support in creating floor plans bearing in mind the passenger flows, sales and average margin calculations, brand and product allocation to merchandising tools, support with in-store merchandising, staff trainings orknowledge of consumer profile’s per country or region.