DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges across the globe. DECA: Integrates into Classroom Instruction - An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers. Applies Learning - DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes. Connects to Business - Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning. Promotes Competition - As in the global economy, a spark of competition drives DECA members to excel and improve their performance. DECA prepares the next generation to be: Academically Prepared - DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations. Community Oriented - Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities. Professionally Responsible - DECA members are poised professionals with ethics, integrity and high standards. Experienced Leaders - DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.