The South Platte Sentinel Publishing Company Inc. formed in April 1988 as an "S" Corporation with the sole purpose of publishing a weekly newspaper in Sterling, CO. The community based newspaper is family owned and publishes 8,300 issues weekly which is distributed freely throughout Logan County communities by both carrier, direct mail and at exclusive pick-up-points throughout the community. As a free weekly newspaper promoting community events and people in Logan County, the success of the South Platte Sentinel lies in its ability to provide news and advertising strictly on a local basis. Utilizing the slogan "Logan County's Community Newspaper," the South Platte Sentinel is the only paper in Sterling which promotes events, news and advertising coverage concerning STRICTLY Logan County people and places. As active community supporters, the South Platte Sentinel utilizes the philosophy that public service work can create more good will than a dozen house advertisements can. Although its free circulation is a major selling point, readership is not guaranteed by distribution. The South Platte Sentinel does not rely on its cost value to the advertiser alone as its strong point. Instead, the Sentinel relies strongly on its reputation as being a news leader in the community