Established in 1982 in the heart of Europe we embody different souls in beauty. Hair color has always been our core business : with the knowhow of skilled researchers we develop innovative hair color formulas, with main focus in quality. We moved to a 360° approach to beauty, becoming comprehensive beauty specialists. Today we are one of leading realities in the beauty field. With a 45.000 sqm factory we always think big: • 30 tons and 150.000 hair color tubes of daily production • Over 500 shades available in multiple formulations • 35 full trucks delivered every week • Over 100 brands developed and currently manufactured • 30 years experience • Presence in over 90 countries world wide