Many organisations view the groundswell of social media as a threat to the status quo of their business activities. Launched in February 2012, the SaaSinsure Initiative has been created to help insurers and vehicle manufacturers embrace the social phenomenon. SaaSinsure believes that by weaving a social context into business and making it part of the organisational structure, companies can turn this perceived threat into a real benefit. SaaSinsure is committed to helping insurance companies differentiate their offerings in a crowded, commoditised and highly price-sensitive market. We believe that to gain real business benefit from social media, businesses as a whole, rather than just the technology, must adapt to embrace this revolution. SaaSinsure provides an IT platform which facilitates extreme business agility based on the creative integration of best of breed services and products. The SaaSinsure Initiative combines insurance-specific functionality that has been developed in-house with market-leading technologies from DocuSign, Drawloop, FinancialForce.com, Salesforce.com and TIA Technology. Contact us to find out how SaaSinsure can help you by revolutionising proactive insurance.