Retailers work with us to enhance customer shopping experience, accelerate sales and grow their most valuable customers over a specific period of time; we do this through tactical marketing programmes that increase behavioural loyalty. The headquarters is in Milan (Italy), coordinating 6 different legal entities in Europe with regional offices based in London, Amsterdam, Riga, Budapest, Saint Petersburg and Hong Kong. Other representative offices are located in Poland, Germany, Spain, Bulgaria and the Czech Republic. This provides an extensive coverage of the market. Since 2006 we have implemented over 300 programmes with the major grocery and petrol retailers in Europe, rewarding more than 260 million customers.