We assist families with ALL phases of their college planning campaign. * We help families lower their Expected Family Contribution (EFC) through slight modifications to their specific financial situation, including structuring assets so they are removed from the FAFSA formula. * We identify schools that best fit your student's needs based on size, location, and gifting formulas. * We provide access to programs that encourage schools to compete for your student. * We help increase the Merit-based award your student receives * We develop family-specific strategies designed to reduce their portion of the school's cost-of-attendance and provide for a manageable debt repayment plan for both parents and students. * We provide access to programs designed to guide, groom and position your student to make them the most attractive to the schools to which they apply.