Humans connect through stories. And the strongest brands? They also connect through stories. Stories help us know who were are, remember where we've been, and tell us where we can go. They engage, they clarify, and they inspire. Stories give us a common language with which to communicate with each other. They can transcend generations, cultures, and all kinds of circumstances. All effective communication is based on the principles of storytelling. We all love a good story. What's yours? The Story Corp exists to... Help brands discover, create and own their unique story Integrate creativity, intuition and strategy to help brands define their distinct DNA Apply brand stories to create compelling and ownable brand purpose, identity and positioning When you know what your brand purpose is, every other decision becomes much easier. When your brand has a distinct, authentic story to tell, it will stand out in a crowded marketplace. When customers connect with your brand's story, they become brand advocates. The Story Corp bridges the gap between traditional creative agencies and brand management. Whether you're a startup or an established brand looking to do a brand reinvention or launch a new product, we bring a strategic approach to creating and growing your brand narrative and identity. Our capabilities include: Brand Story Narrative: a written story about your brand, why it exists and how it solves a particular problem or need Brand Purpose Statement: a brief, focused statement about your brand's purpose or mission Brand Identity: brand look/tone/feel elements grounded in your brand's story Naming: company, brand, product, service, and ingredient naming Campaign Strategy & Copywriting: creative strategy development, including taglines and copy creation Customer/Consumer Personas: using story to describe your target customers in an inspirational way