Baésic Fit is a health and wellness food company. It was started with the belief that health should be simple (and tasty ;)). We offer subscription gourmet meals that help our consumers meet their health goals (maintenance, weight loss, muscle gain) at the convenience and safety of home. Our plans offer everything that an aware, well-travelled consumer is looking for in their daily meal- great taste, variety, nutrition, peace of mind that it is calibrated for their specific needs by experts along with the convenience of doorstep delivery. All of this at a price that is likely lower than the cost of grocery+cook+hassle of DIY. Traditionally, we have given higher weightage given to taste and sensorials. This is coupled with the ambiguity on the definition of “healthy/nutritious” food. We are taking away the stress from "making the right choice" by presenting nutrition (calibrated by experts) in the most palatable and interesting forms to kill the misconception that “healthy food cannot be tasty.”