SM Entertainment Indonesia Representative Office is the official Indonesian branch of SM Entertainment, the leading South Korean entertainment industry, which since its establishment in 1995 by Head Producer Lee Soo Man, has pioneered the massive spread of Hallyu Wave and K-Pop to global stage. SM Entertainment is the first company in the industry to introduce systematic casting, training, producing, and management systems, and it has been discovering unique content by pinpointing demands for music and cultural trends. SM Entertainment entered the global marketplace using globalization and localization strategies through culture technology and has become a leading entertainment company in Asia. As an implementation of its vision in the ever-growing potential for Indonesian market, the SM Entertainment Indonesia Representative Office was established in February 2019. This establishment aims to create a more accessible K-Pop market in Indonesia for both fans and clients, while maximizing the productivity and agility of business and lifestyle industry in Indonesia.