Zoom-In was founded in 2012, with the goal of providing cutting-edge solutions for a wide range of businesses. Nowadays, more than ever, information is power when it comes to business strategy, as understanding the competitive landscape is essential for making the best decisions. Businesses and organizations that recognize the importance of marketing research and use the information wisely, receive competitive advantages in the market. Zoom-In is a leading market research company, conducting research covering the entire retail market in Israel, including apparel, packaged food, consumer electronics and more. The methodology acquired by working with the biggest companies, position Zoom-In as a provider of customers' great added value and a huge advantage in terms of competitive and internal-organization intelligence.