At Intuitive Analytics, we deliver smarter public finance solutions faster. Through integrated, applied tools built on intuitive design and ease-of-use, we streamline the business processes in public finance and integrate bond structuring, market risk management in ways nobody else does. From variable rate risk to liquidity, interest rate swaps to structured notes, IA provides a framework for making tough decisions. IA frees public finance analysts and decision makers from the limitations inherent in spreadsheets and standard bond software, empowering people to better understand the nature of the real world problems they face in less time. After 13 years in the capital markets working in roughly equal parts as an institutional financial advisor, investment banker, and risk management professional, Peter Orr left JPMorgan to found Intuitive Analytics in March 2005. His last position at JPMorgan included responsibility for swaps and derivative strategies in the housing, healthcare and local government sectors. He also designed and developed analytics that were used broadly within JPMorgan public finance investment banking, swaps, and risk management.