‘FRAME’ symbolizes a unique space in which a community of people in the Middle East can experience various global trends in lifestyle and fashion. In harmonizing the concept of eat, drink, and shop, ShopFrame was founded in 2016. YUi is the region’s first dedicated ramen hotspot that invites people to rediscover the deep flavors of Japanese ramen as authentic Japanese ingredients mixes with local produce. Our noodles are handmade, and by using only high-quality ingredients, we offer a wholesome and well-balanced taste. AT FRAME, we offer a heightened sensory experience through specialty coffee and tea offerings. In partnership with globally recognized coffee roasters, La Cabra Coffee Roasters, we focus on bringing out the most delicious and exciting aspects of the coffee. Globally sourced specialty tea by Companion Tea and Ippodo are also offered. Selectshop Frame is a multi-brand retail space that carries a unique selection of labels ranging from some of the most covetable high-end Japanese labels, such as COMME des GARÇONS and Undercover, to streetwear and skate-culture brands like Brain Dead, Nike SB, Dime, and F.Awesome. Globally sourced vinyl records, alongside design books from IDEA and Rizzoli are curated. As the only distributor of Medicom Toy in the UAE, we also source Japanese toy collectibles. For further look into the various experiences with ShopFrame, visit www.selectshopframe.com or discover more on Instagram: @selectshopframe @yui_dxb @cafe_frame @lacabra.uae @little_frame_dxb