The 2nd edition of the London Festival of Bulgarian Culture features some of the most establish Bulgarian and International artists in the classical and jazz music scene at present - The big bend of the Bulgarian National Radio, Varna Bulgarian Festival State Orchestra, Chilingirian Quartet, Pianist Boris Bloch, BBC's winners of the Jazz-musician-of-the-year Award Liane Caroll and Ian Shaw, etc. There are 20 events in 30 days, presenting music, cinema, theatre, exhibitions, dance, 'fine dining', and wine presentations. The events are held in some of the most prestigious venues in central London such as King's Place, Cadogan Hall, St. John's Smith Square, and St. James's Piccadilly. More than 10 000 audience are expected to visit the festival this November, with a London Underground media campaign reaching out to more than 900 000 audience in the two previous weeks of the festival commencing, as well as features published in BBC music and other specialist music media.