Age 40 is a tipping point in women’s lives and health. Right when we have the most to contribute, the market decides we don’t matter. When society leans on us the most, we get less support. And the products and problems we spend billions on to “fix” ourselves ignore the root cause: Hormones. Wile is a holistic, plant-based wellness line for grown women 40-plus, rooted in hormonal and emotional balance. Created in partnership with endocrinologists and naturopaths, Wile is led by a team of seasoned entrepreneurs. We serve the 30+ million mid-life women ignored by brands and the medical establishment yet overburdened with expectations. Providing effective solutions, real information and community around perimenopause and emotional wellness is a critical health and gender justice issue. Yes, we're hormonal, and it's time to reclaim that fact as our superpower, not a stigma.