Founded in 2004 the company specializes in outdoor living. The company has operations in Islamabad, Lahore, Karachi, Faisalabad, Rawalpindi and Swat. With more than 10 outlets and offices and 150+ employees the company has maintained its market leadership since its inception. With wide ranging products of more than 150, 50% of the products are manufactured and the rest imported from China, France and Italy. The company is looking to expand its operations in other major cities of Pakistan whilst increasing its product portfolio.