Southwire, one of the leading manufacturers of wire and cable used in the transmission and distribution of electricity, has a long history of innovative products and processes, and The Spark is both the catalyst and the platform to scale innovation across the organization, organically. The Spark was formed to aggressively pursue profitable, responsible and sustainable business growth through new thinking, new learning and new methodologies. The Spark Studio is located in the Tech Square Community on Georgia Tech’s Campus, a hub for innovation and future-making, nextdoor to dozens of innovative companies, startups and accelerators. The Spark’s primary mission is to enable Southwire to deliver profitable growth in the changing market through collaborative, interdisciplinary project-based work. This work spans research projects by the Spark team and direct partnership with business stakeholders to curate workshops and reports guided by human-centered design activities. The Spark is more than just a place, it is the culture of innovation, built and reinforced through the space, the work, and the people.