Founded in 1989 by Tony El-Nemr, Nouria is one of New England’s largest and most trusted family- owned and operated convenience stores and fuel retailers. Headquartered in Massachusetts, Nouria owns 168 c-store locations, 56 car washes, and supplies branded and unbranded fuels to over 150+ independent gas station operators throughout New England. 2019 marks an inflection point in our company’s history—the launch of our new nouria brand of which we’re so proud. Built on our five team-centric pillars: educate, empower, inspire, incentivize and instill accountability at levels of the organization– and a mission to delight our customers during every visit, the nouria brand reflects our strategic direction as a vibrant and relevant retail brand. As we continue to build on an enduring legacy of success, we are elevating the nouria mission to stay ahead of today’s consumers’ ever evolving needs and habits. Nouria translated means illumination which is reflected in our modern brand architecture, community-inspired graphics; brighter, more spacious layouts, fresh and wholesome offerings, healthy food options, seating and free WiFi service, reflecting our quest to deliver the ultimate customer experience. Check out your neighborhood nouria store and tell us about your experience.