Retail Week nominated Swogo as a Top 25 Most Innovative Retail company. Over 100 retail leaders drive profitable growth with Swogo. Brands like Decathlon, Sephora, Media Markt, John Lewis, Argos, Petco and Staples make millions in incremental margin using Swogo’s automated cross-sell bundles. Using a unique approach that focuses on understanding a retailer’s product assortment - Swogo Product Graph ™ combined with machine learning and AI algorithms have surpassed 10 billion bundle recommendations in 2020. Founded in 2012 - the company is based in London, Lisbon and Porto and is privately funded. Swogo has been featured in The Financial Times, Entrepreneur and Business Insider.