Consumer Perpetual Partnership (CPP) is a consumer- and quantitative research driven investment firm, focused on the entire value chain of food & beverages. The company invests asset-class agnostic and with long-term time horizons in order to capitalize on firm-specific competitive advantages across value chain constituents and differences between value and price. In a value chain shaped by consumer megatrends, CPP is consequently addressing climate change and regenerative agriculture, healthy living, the dispersion of retailing and the transition from a brand-only to a feature-driven food consumption environment.