Lazlo turns lottery tickets, movie tickets, concert tickets, gift cards, coupons and other bearer instruments into interactive and entertaining content while retaining the bearer instrument characteristics of the original document. Put simply, Lazlo encrypts claim data into a payload which is then encoded into industry standard images and videos. The encoded video is stored in a consumer’s mobile phone photo albums and is claimable via an app SDK. A lottery ticket becomes a 20 second extreme sports clip. A movie ticket becomes a 30 second preview. A gift card becomes a 15 second product highlight. A coupon becomes a 20 second product impression. Lazlo is using the advertising media of our generation (image and video) to transform what we think of as bearer instruments. By using bearer instruments, Lazlo reduces friction. Today, we consumers don’t (or shouldn’t have to) register to buy movie tickets, gift cards or lottery tickets. It is traditionally a frictionless paper or plastic instrument. Yet they are easily giftable and present no security threats to the consumer. Tomorrow, Lazlo will do the same using entertaining content instead of paper.