Fivestory, the boutique and e-commerce platform, embodies both old-world elegance and modern innovation. The flagship is an Upper East Side haven in which to discover impeccably curated fashion, accessories, jewelry, and home. With a penchant for the exquisitely eclectic, Fivestory’s offering combines emerging talent with internationally renowned ready-to-wear designers. Fashion industry executive, Karen Murray, acquired the business in early 2020 and swiftly orchestrated a move to an architecturally significant space on Madison Avenue. In this tranquil environment of residential-style ambience, Murray envisages a new era of experiential retail. An avid collector of vintage, Murray has pioneered the Fivestory foray into Vintage and Pre-Loved, offering iconic one-of-a-kind pieces from Chanel to Yves Saint Laurent, housed in their own room on the second floor. Fine Art sets a culturally compelling backdrop for High Jewelry collections in a dedicated salon. A series of intimate art installations are on rotation, featuring work from the old masters to the modern and contemporary. Home, from tabletop to objets d’art, rounds out the holistic offerings, inclusive of the coziest cashmere throws and sculptural vases made to order. Service is a critical pillar of Fivestory. Personal shopping, concierge service, closet edits, and rental service for special occasion wear create the foundation of their relationship driven proposition.