Origin IMS manages all direct marketing activities including communication with smart solutions that are supported by knowledge and quality We started with events management and direct marketing activities, especially the Road Shows. We have a highly qualified team that understands and reaches all parts of Cairo, Alexandria, Delta and Upper Egypt. Through this dedicated team, we are able to reach consumers in out-of-the-way alleys, towns, and villages. This was an opportunity for our Clients to enter untapped segments and expand their market share and market voice. As powerful as media is, nothing beats human interaction. It’s the heart and soul of this country, and we understand that.