RP Marketing helps b2b clients build rewarding relationships with people. We’re experts at bringing a more human dimension to the often impersonal and complex b2b market. Because all b2b is p2p. Since 90% of purchasing decisions are based on emotion, we create passionate and strategic communications to motivate behavior and loyalty that have a measurable impact on our clients’ business goals. RP applies Real Perspectives (uncovering realities of the market) and Raw Passion (creating with gusto for bold and realistic conversations) to deliver Rare Performance (measuring our success by our clients’ success). Founded in 1993, RP has evolved to specialize in lifestyle experience brands and industrial environment brands. Our marketing and communications experts have deep experience in strategic market planning, brand development and management, and 360o activation. RP is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC).