The knowledge portal of the AUC School of Business provides business and economy content, covering the latest trends and developments across industries. Business Forward is a credible destination for business knowledge, insight and analysis on Egypt and the Arab region. The platform provides business and economy content, covering the latest trends and developments across industries. While seeking to foster a wider conversation about issues impacting the business community, Business Forward will also highlight the relevant activities and diverse research taking place at the AUC School of Business. Through balanced and comprehensive content in the form of in-depth features, interviews with stakeholders and diverse opinion pieces, the platform presents a broad perspective of the developments in different areas of the business and economy fields. For questions or editorial contributions, email us on businessforward@aucegypt.edu. Stay knowledgeable and subscribe to our bi-weekly newsletter: https://businessforwardauc.com/newsletter/