Tactycs is a marketing strategy tool that acts as your data driven marketing director. The Tactycs software generates a marketing strategy based on five vital pieces of information; target audience, organizational information, company objective, and available resources such as time and budget. Tactycs then provides key features to help your team stay on track, with an automated marketing calendar and continuous improvement via machine learning on the key performance indicators of each marketing activity. Tactycs is designed to simplify marketing for measurable sales results.