'DoubleThink' is an Orwellian term that refers to 'The power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.' We believe this idea is also emblematic of brand perception. You are who you think you are, as well as who the community thinks you are. At DoubleThink Media, we reconcile the two through communication design, telling the right stories and making sure people see it.