Sustainable Fisheries Partnership's (SFP) mission is to maintain healthy ocean and aquatic ecosystems, enhance fishing and fish-farming livelihoods and secure food supplies. SFP is a young and dynamic, business-focused NGO that is reshaping the world of corporate responsibility through the creation of powerful information tools and a methodology that allows companies to directly engage with suppliers of natural resources. It does not campaign or provide eco-labels but works to reduce the barriers to action by industry in creating a more sustainable world. SFP operates through two main principles: information and improvement.