Marketing Mix by Michelle is an event industry-focused marketing company that helps clients grow through social media, SEO, web design, and other digital marketing endeavors. Michelle started her career roughly 10 years ago with a background in marketing and events, so naturally Marketing Mix by Michelle formed. Marketing for the event industry is unlike any other; couples tend to look for professionals they like and trust, and often they don't have a need for that service again or at least not until their next large event. This is exactly why your marketing needs to continuously reach and connect with those couples. She has worked with entertainment companies, photographers, wedding planners, caterers, venues, makeup artists, hair salons, bakeries, officiants, dress stores, and other industry professionals. This has provided her insight on how to create marketing plans strategically for the industry and the professionals which make it up.