We are April, leading-edge practitioners in sharpening strategy, proposition development, change acceleration and capability development. Our unique combination of deep expertise and collaborative working style has been proven to accelerate value delivery for organisations across the world. We work for private and public sector organisations, spanning retail, automotive, professional services, education, healthcare and consumer goods. Often, value creation is lost in the gaps between strategy, proposition and business model design, change delivery and capability development. We help bridge the gaps between these domains, working alongside client teams and growing in-house capability as we go. We build momentum for delivery from the outset, engaging people at scale in designing and mobilising change campaigns. We don’t just hand over a blueprint for change, we work alongside our clients to make it happen. Our clients choose April because they want to collaborate with trusted advisors to co-architect strategy and co-orchestrate change acceleration.