Western Ag began in 1994 as a University of Saskatchewan "spin-off" company in the innovation space. The Plant Root Simulator (PRS®) probes, invented by Dr. Jeff Schoenau, PAg, were licensed to Western Ag in 1998 and a new era of "soil testing" was launched. Realizing early that Professional Agrologists were essential to operating the decision support software, known as PRS Cropcaster®, Western Ag forged strong relationships worldwide with thousands of Universities, researches, and professional consulting bodies in an effort to "build the industry of Professional Agronomy Consulting." Since this time, the PRS® probes have generated nearly 3 million data points for research and farm customers alike. With almost 70 of the total 456 research papers published just last year, the scientific adoption of Western Ag's core PRS® technology has momentum. However, more important is the impact Western Ag Professional Agronomy Franchises are having using Agronomy Consultants to dial in the PRS Cropcaster® to the exact crop type, climate variables, and input prices to assist farmers in Fertilizer Investment Planning and Growing More Profit.