Our philosophy to the business is simple; focus on the fruit and the customers while respecting the earth and all else will follow. That is why we do what we do without cutting corners. Quality is paramount to the success of our business and the happiness of our customers. If the fruit does not meet our exceptionally high standards, we don’t ship it. As we always say, "we aren’t in the business of growing watermelon because we are in the business of raising it". Full transparency.