Our thinking: We provide peace of mind The typical Insurance Broker business model is unashamedly built around maximisation of bottom line profits and client ring-fencing is often against the client's best interests. Stephen McCarthy has founded and operated Insurance Broking firms for over 30 years; he finally "twigged" that these objectives may conflict with his mission to achieve the best outcome for his clients. When establishing this new Insurance Broking business model in 2007, the business plan was built around the following principle objectives: • Create an environment where negotiations are genuinely motivating underwriters on a totally transparent level. • Provide a logical servicing platform to achieve the ultimate Client/Broker relationship (i.e. no barriers to ring-fence clients) Our experience has proven that if we get the above objectives right, the bottom line profits and loyal clients will follow.