In the competitive world of beauty, ‘clean’ is emerging as the new queen. At Elavo Mundi Solutions, we provide personal care and cosmetic brands with clear solutions for cleaner, more sustainable and high-performing product development and/or redesign to increase consumer confidence in your brand’s ‘clean beauty’ claims. We provide the following to help optimize your business strategy: • Integrate chemical management strategies at any stage from ideation, formulation through manufacturing to stay ahead of any changes in regulation of the personal care industry in the U.S. • Develop company-specific Restricted Substances List (RSL) that delineate requirements for both target market regulatory and voluntary chemical compliance. • Comprehensive screening of ingredients used in formulation and/or packaging to ensure they meet strict criteria for reducing risk to human and/or environmental health. • Provide resources/strategies for engaging existing supply chain to participate in implementation of safer chemical alternatives in the selection of raw materials for both formulation and packaging. • Provide guidance for testing strategies to ensure meeting both compliance and health-protective standards. • Contribute health and safety-related editorial content to relay clean beauty strategies to the consumer. • Help create collaborations with other sustainably driven businesses, NGOs and academic institutions focused on marketplace innovations that seek to improve public and environmental health.